Affinity iPad Apps — Lifetime Free Promotion (October 2025 Update)

In early October 2025, Affinity (developed by Serif) is offering all three of its iPad creative apps — Affinity Photo 2, Affinity Designer 2, and Affinity Publisher 2 — as completely free to download and permanently licensed for a limited period.

this “lifetime free” campaign is intended to mark the transition before Affinity launches its next-generation products, expected at the end of October 2025. During this promotional window, users can obtain full, perpetual access to the current versions via a $0 in-app purchase.

⸻

1. App Overview

Affinity Photo 2 for iPad

A professional raster-based image editor, comparable to Adobe Photoshop but optimized for touch and Apple Pencil.
Core features:
• RAW photo development, HDR, panorama stitching, focus stacking.
• Layer masks, adjustment layers, real-time filters, non-destructive editing.
• Full PSD import/export and integration with Designer and Publisher.

Ideal for photographers, digital artists, and retouchers who need desktop-class power on iPad.

⸻

Affinity Designer 2 for iPad

A hybrid vector + raster design tool — similar to Illustrator but faster and fully optimized for iPad multitouch.
Core features:
• Infinite artboards, grids, snapping, and advanced vector tools.
• Pixel persona for detailed texture work.
• CMYK and Pantone support for print workflows.

Perfect for graphic designers, illustrators, and UI/UX professionals.

⸻

Affinity Publisher 2 for iPad

A full desktop-publishing environment built for multi-page layout design.
Core features:
• Professional page composition, linked text frames, master pages.
• Integration with Designer and Photo via StudioLink (switch persona seamlessly).
• Export to print-ready PDF/X and EPUB.

Best suited for publishers, layout designers, and marketing professionals.

⸻

2. What “Lifetime Free” Means

During this promotional period:
• Each app can be downloaded and unlocked for $0 (no payment required).
• Once redeemed, the license remains active permanently for the current version (Version 2).
• Users will retain all professional features indefinitely, without a subscription.
• However, when future major versions (e.g., Version 3) are released, users may need to repurchase or upgrade — Affinity has not yet confirmed future pricing.

This effectively makes the 2025 promotion a “one-time free license grant” for existing iPad builds.

⸻

3. Activation & Registration Steps

Follow these instructions carefully to secure your permanent license during the offer window.

Step 1 — Download the Apps

1. On your iPad, open the App Store.
2. Search for:
   • Affinity Photo 2 for iPad
   • Affinity Designer 2 for iPad
   • Affinity Publisher 2 for iPad
3. Tap Get to install each app (they are temporarily listed as free).

⸻

Step 2 — Launch and Check the License Screen

1. Open one of the apps after installation.
2. A welcome or activation window will appear offering “Unlock Full Version.”
3. During the promotion, this option should display “$0 (Free)” as the in-app purchase price.

⸻

Step 3 — Create or Log In to an Affinity / Serif Account

1. Tap Sign In / Create Account when prompted.
2. If you’re a new user:
   • Enter your email address, password, and country/region.
   • Verify your email via the confirmation message sent by Serif.
3. Existing users can simply sign in with their current Affinity ID credentials.

⸻

Step 4 — Redeem the Free License

1. Select the “$0 Unlock Full Version” button.
2. Confirm the transaction using Face ID / Touch ID (Apple ID confirmation).
3. The purchase will complete instantly at no cost, and the app will display “Licensed / Full Version Activated.”

⸻

Step 5 — Verify and Sync the License

1. Open the other two Affinity iPad apps.
2. Sign in with the same Serif ID to sync your license status.
3. Each app should automatically detect and activate its corresponding free license.

⸻

Step 6 — Record Your License Information
• Go to Settings › Account › Licenses in any Affinity app to confirm that the license type is “Perpetual.”
• Capture a screenshot or note the license ID for recordkeeping.
• Keep your Serif account credentials secure in case future reactivation is needed.

⸻

4. Important Notes
   • This “lifetime free” promotion is time-limited — once the campaign ends, the apps will likely return to paid status.
   • “Lifetime” applies only to the current version (v2); upgrades to future versions may still incur a charge.
   • The offer is officially available worldwide via the App Store, though regional availability may vary.
   • Serif’s official site currently features a teaser titled “Creative Freedom Is Coming”, hinting at a major announcement scheduled for October 30 2025.